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Perspective: Going Back to Cali
If you want a quick taste of how sophisticated the wine scene was in 1950s America, let’s grab a table at Mike’s Log Cabin in Albany, N.Y., and ask to see the wine list. Oops, there isn’t one. But...
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More Than 200 Retailers Have Been Targeted By Patent Trolls
There’s reason to be optimistic that before the end of the year Washington will put patent trolls in their place. In the last few weeks, the push for reform has gained momentum in Congress, with five...
View Article4 Necessary Components for Building an In-House Influencer Marketing Team
As influencer marketing has become an essential aspect of most companies' marketing programs, it's natural that many are considering building out a specific team dedicated to influencer collaborations....
View ArticleDespite Initial Negativity, Zion Williamson’s Blown-Out Shoe Actually...
On Feb. 20, 18-year-old basketball phenom Zion Williamson blew out his Nike PG 2.5 shoes during Duke's game against UNC, sending him off the court with a knee injury. This single broken shoe may have...
View ArticleJussie Smollett Won’t Appear in This Season’s Final 2 Empire Episodes...
Empire actor Jussie Smollett has been removed from Empire's final two episodes of the season. The news comes one day after his arrest, following Chicago police claims that he staged the assault he...
View ArticleNike Is Using Instagram’s IGTV to Share the Stories of Four Female Athletes
Nike and its longtime content agency, Conscious Minds, unveiled the Fight for Your Dream campaign, marking their next series of documentary-style athlete profiles on IGTV, Instagram's long-form content...
View ArticlePeople of Color Need to Be Given a Chance to Succeed in Adland Rather Than...
It's been an interesting 25-plus years as a black man in Adland, a journey that's taken me around the world and brought me both to the agency- and client-sides of the business. I suppose I could sum up...
View ArticleThese 3 Challenger Brands Have a Bigger Purpose Than Just Profits and Growth
In today's advertising and marketing landscape, there's no shortage of brands taking a stand for something bigger than the bottom line. For some, like Patagonia or Nike, those messages become iconic...
View ArticlePlexo Capital Partner Lo Toney on Why VCs Shouldn’t Treat CPG Brands Like...
As retail disruption increasingly pushes the consumer-packaged goods industry into direct-to-consumer and ecommerce channels, new brands in the space are looking more and more like tech startups....
View ArticleThis NYC Pop-Up Arcade Lets Visitors Experience Firsthand the Future of...
Some of the most compelling new story formats like virtual reality and immersive theater aren't always the most easily accessible. They're expensive, they require a lot of space, or they're complicated...
View ArticleBMF Co-Owner Sues Agency for Allegedly Demoting Her After Learning She Was...
An executive vice president and would-be head of sales for experiential agency BMF sued her employer this week, alleging its leadership violated several employment laws by demoting her and cutting her...
View ArticleCan YouTube Ever Be Completely Safe for Advertisers?
This week's YouTube brand-safety "furor" came to you via the comments section. And now not even seemingly innocent content on the platform is 100 percent safe for advertisers. This week again...
View ArticleWTKR Promotes Anthony Sabella to Weekday Anchor
WTKR weekend morning anchor Anthony Sabella will anchor the noon and 4 p.m. newscasts for the Hampton Roads CBS affiliate beginning in October. "Anthony Sabella's promotion to mid-day anchor is a...
View ArticleHouston Reporter Victim of Deepfake Video on Social Media
KRIV reporter Abigail Dye is alerting viewers that she has been the victim of an AI deep fake. Dye, who joined the Houston Fox owned station last year, posted a faked AI video of herself to Facebook...
View ArticleDr Pepper Encourages People to Get Weird Instead of Doomscrolling
When faced with boredom, many people's first reaction might be to turn to their phone. Dr Pepper, however, is prescribing a dose of weirdness to treat everyday monotony. A bizarre campaign, created by...
View ArticleThis Hispanic Heritage Month Is About Brands Building for the Future
As predicted, America's Hispanic and Latinx footprint continues to grow rapidly. Hispanics now represent more than 20% of the U.S. population, and the U.S. Census Bureau estimates that around 1 in 4...
View ArticleCTV Ad Platform MNTN Eyes 2025 IPO, Taps Morgan Stanley
Will it take a maximum effort for Ryan Reynolds to go public? MNTN, the connected TV advertising platform where Reynolds serves as chief creative officer, tapped Morgan Stanley to explore a potential...
View ArticleJackie Lamping Joins Barry’s as CMO
Strength and cardio interval training workout provider Barry's added some strength to its C-suite with the hiring of Jackie Lamping as chief marketing officer. At Barry's, Lamping will develop and...
View Article4 Reasons Brands Should Invest More in Latin ‘Craft’ Creators
Editor's note: In this article, ADWEEK deviated from its style of using "Latinx" due to the writer's preference to use "Latin." The creator economy is expected to nearly double over the next five...
View ArticleEquativ Continues Growth Path With Acquisition of Kamino Retail
Adtech company Equativ continued its growth trajectory with its acquisition of retail media platform Kamino Retail. The move strengthens Equativ's capabilities in the retail media sector, which...
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