The Business of Being Elvira
As the reigning Queen of Halloween for four decades and counting, Elvira, Mistress of the Dark, is justly celebrated for her goth-tastic fashion sense, quick wit, and enormous... ratings. But her alter...
View ArticleThe Dodgers and Yankees Offer the Global Attention Baseball Desperately Needs
Dodgers vs. Yankees. Los Angeles vs. New York. Ohtani vs. Judge. Hollywood vs. the Big Apple. Evil Empire vs. LaLa Land. Any way you look at it, this year's World Series is more than just a baseball...
View ArticleDoug Lezette Promoted to WJAR News Director
Doug Lezette has been named the new news director at Providence, Rhode Island NBC affiliate WJAR. Lezette has been the assistant news director since 2011. He's worked as a news director in Springfield,...
View ArticleGoogle and Microsoft Execs On AI Literacy and Responsible Use
According to Sarah Kennedy, vp of global demand and growth marketing at Google Cloud, "we are in the middle of a revolution" when it comes to the possibilities of AI in marketing. But as corporate AI...
View ArticleHere’s the Roundup for the Week Ending October 25
Happy Friday to all who celebrate! In this week's edition of stories we didn't write up for one reason or another, we see former CBS Newser Jeff Glor may be heading to Buffalo, while an anchor who...
View ArticleMatt MacDonald to Depart BBDO NY
BBDO New York chief creative officer Matt MacDonald is leaving the agency, ADWEEK has learned. A BBDO spokesperson confirmed his departure and said MacDonald had a "great opportunity he couldn't turn...
View ArticleRevolving Door Roster Updates: Brandwatch, Dentsu, Ogilvy, and More
This week brought plenty of changes in the agency world, with shops from Cincinnati to New York and London welcoming new employees. Brandwatch Social media intelligence provider Brandwatch announced a...
View ArticleWatch the First Trailer for Brian Williams’ Election Night Special
Brian Williams has a date with Amazon on Election Night. The former NBC News anchor is headlining the company's first foray into the TV news space--a live special that will stream globally on Prime...
View ArticleWhy We Must Stop Google
I was head of sales for independent adtech company MediaMath until 2019, during which time the company was considered a top player in the space. Our tech was licensed by big brands and premier agency...
View ArticleRevolving Door Roundup: Alison Pepper to Leave CBS News
Top Story: CBS News' senior vice president of talent strategy Alison Pepper announced that she will depart the network once the presidential election cycle concludes. Pepper--who has been with the...
View ArticleResume Rewind: Brendan Gahan Reveals What Made Him Choose LinkedIn as the...
Brendan Gahan wanted to work in advertising when he was a kid. The co-founder and CEO of LinkedIn influencer marketing agency Creator Authority--featured in the latest episode of video series Resume...
View ArticleTicker: The Washington Post and The Los Angeles Times Will Not Endorse a...
Top of the Ticker: Two major American newspapers--The Washington Post and The Los Angeles Times--have chosen not to issue a presidential endorsement, reportedly at the behest of their billionaire...
View ArticleWhy Grubhub and Amazon Took the Plunge With a Co-Branded Ad
Shoppers can find most things they need on Amazon, and some they don't (see: tiny deck chairs and emotional support pickles). They can also order sushi, burritos, and more without delivery fees, thanks...
View Article5 Questions For… Kaitlan Collins
As the host of CNN's The Source, it's only appropriate that Kaitlan Collins has regularly been a source of Donald Trump's ire. In 2018, the Alabama-born journalist was famously barred from a Rose...
View ArticleDeep Blue Partners With PWHL to Net More Brands for Women’s Hockey
Neither Deep Blue Sports + Entertainment nor the Professional Women's Hockey League existed before 2023, but each can help the other advance women's sports for the foreseeable future. Deep Blue just...
View ArticleNetflix Debuts Ad For New ‘Moments’ Feature, Proving Even Celebrities Obsess...
Netflix has debuted a star-studded brand campaign for its new mobile feature, Moments, which allows users to share favorite scenes from TV shows and movies. Moments launched on Netflix's iOS app on...
View ArticleNew Sight Lines Platform Aims to Spark Investment in Women’s Sports
New platform Sight Lines, launched this month by Murphy Media Partners, aims to boost investment and leadership in women's sports through a series of global events. New research by Wasserman's...
View ArticleDany Garcia Is Redefining the Business of Sports and Entertainment
Dany Garcia is dancing in her living room. As she poses, a group of young women who have helped develop her social media presence chant: "Killer heels and a Bodycon dress. Killer heels and a Bodycon...
View ArticleInfographic: What People Really Think About Political Ads
Amid another contentious presidential election year, where neither side seems to agree on any of the issues, one thing is certain: Political ads have been pummeling the public for months. One estimate...
View ArticleCreatives Invent Brand Halloween Costumes You Won’t Find in Stores
If you had planned to dress up as a Chipotle "Boorito" for Halloween, here's the bad news: it's sold out on costume retailer Spirit's website and scarce or nonexistent at its stores around the country....
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