In a Noisy World, Embrace Quiet Branding
We live in an increasingly noisy world. Social media platforms are swelling exponentially. Advertising spending growth is the highest it's ever been; same with entertainment, driven in part by the...
View ArticleHow Dr. Squatch Got Dudes to Level Up From ‘Mamma’s Little Man’
On May 21, 2018, a fledging, direct-to-consumer soap brand called Dr. Squatch gambled $18,000 on a YouTube video. Starring comedian James Schrader, the three-minute spot was more of an explainer than...
View ArticleCreating a Movement in Women’s Leadership With Ilona Aman, CMO of Athleta
In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with Ilona Aman, CMO of Athleta, about her leadership journey and vision. Aman shares insights from her background at...
View ArticleEXCLUSIVE: Perplexity Is Quietly Building an AI-Powered Shopping Experience,...
The Jeff Bezos-backed startup Perplexity is taking aim at ecommerce. Perplexity is now inviting users to gain early access to its new feature, dubbed "Pro Shop," which allows them to research and...
View ArticleMehdi Hasan Responds to Ryan Girdusky Controversy: ‘Shocked and stunned’
Mehdi Hasan broke his silence on Wednesday, addressing the circumstances surrounding his departure from Monday night's episode of NewsNight with Abby Phillip on CNN. In a five minute video shared on X,...
View ArticleElection Night 2024: MSNBC Shares Its Coverage Plans
On Nov. 5, MSNBC kicks off its Election Night coverage from the network's home base in New York City. More than 25 anchors will take part in an array of reporting that spans cable, digital, and social...
View ArticleAmazon’s Ad Business Grew Faster Than the Company’s Overall Growth in Q3
The numbers $14.3 billion -- The amount Amazon made from net sales of its advertising services in Q3, up 19% year-over-year. Ads made up almost 9% of Amazon's total sales. 11% -- Amazon's overall net...
View ArticleCarolyn Mungo Upped to President and GM of WFAA
Carolyn Mungo has been named president and general manager at Tegna's Dallas ABC affiliate WFAA and KFAA serving Dallas-Ft. Worth. She'll continue to report to Brad Ramsey, senior vice president of...
View ArticleWin-Win: Ad-Supported Streaming Lowers Cost for Viewers, Sharpens Ad Targeting
Everything old is new again, but it's also better when it's new. According to the panelists speaking at the Tiers of Joy: How Ad-Supported Streaming Is Changing TV session at ADWEEK's Mediaweek event...
View ArticleHow Angi Tweaked Its Media Mix to Back Its Rebrand From Angie’s List
Back in 2021, Angie's List dropped the "List" and an "e". But this was more than just a name change, the media strategy also underwent a shift. Angi senior director, brand media Racine Levy sat down...
View ArticleThe ADWEEK 50 of 2024: Driving Growth in an Era of Change
The marketing landscape got a serious shake-up in 2024. Navigating the shifting sands of AI, retail media, streaming, and influencers takes standout leaders who know their craft, while always keeping...
View ArticleDotdash Meredith CEO Talks Google AI, Adtech Acquisitions, and Unsentimentality
Almost three years exactly after the digital media company Dotdash acquired Meredith Corp. in a $2.7 billion tie-up, the resulting business has finally hit its stride. After a complex, 18-month merger,...
View ArticleNielsen Gets First-Party Streaming Data Integration Approval From MRC
Today, the Media Rating Council (MRC) approved the integration of first-party live-streaming data into Nielsen's accredited National Television service and renewed accreditations for Nielsen's National...
View ArticleLevi’s, MTV, Coca-Cola, and McDonald’s Among First Brand Hall of Fame Inductees
From Oct. 23-25, marketing leaders from top brands and agencies convened in Banff, Canada for The Gathering 2024. Founded in 2013 by Cult Collective, the three-day summit features speaking sessions,...
View ArticleApple’s Olympics Parody Shows Off Power of New MacBook
A weightlifting competition takes a surprising twist in an Apple ad demonstrating the performance of the M4 chips powering the new MacBook Pro. Created by agency TBWA\Media Arts Lab and directed by the...
View ArticleJai Kibe Joins Chobani as CMO
Jai Kibe is the new chief marketing officer at Chobani, the brand announced on Thursday. Kibe comes from consulting outfit Gartner, where he had been executive partner, CMO advisory. Prior to that, he...
View ArticleMove Over, Beyoncé. Content Is Having Its Own Renaissance
Beyonce is not the only one who can have a renaissance moment. From the rise of interactive storytelling to the democratization of content creation, marketers are doing their best to keep up with the...
View Article5 Takeaways for the Last Weekend of Political Ads
We're entering the final weekend of the 2024 election cycle, which also means that we're entering the final weekend of election-related advertising... at least until the 2026 midterms. Due to the close...
View ArticleResume Rewind: How C2 Montréal CEO Anick Beaulieu Got Hooked on Global Commerce
"From a very young age, I was involved in international commerce, and that's always been a passion of mine," Anick Beaulieu told ADWEEK for video series Resume Rewind, sponsored by entertainment wiki...
View ArticleOvernight Cable News Ratings for Oct. 22-24: Kamala Harris Town Hall Benefits...
Tuesday, Oct. 22 In a close fight for the night's most-watched cable news program, The Five narrowly edged out Jesse Watters Primetime by 2,000 total viewers: 3.642 million vs. 3.640. But Watters was...
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