Local Know-How Is Your Agency’s Secret Weapon
Customization has been the buzzword in marketing for years. But there's no amount of data that will make a creative in New York able to speak relatably to consumers in Minnesota. This moment calls for...
View ArticleThis Creative Director Finds Satisfaction in His Rock ‘n’ Roll Collection
Beatlemania was in the air in 1964, but it wasn't until Gary Greenberg saw his school auditorium decked out in Beatles decor for a dance that he realized the phenomenon was bigger than music. "I...
View ArticleBand-Aids Went to the Moon and Are in MoMA’s Collection
There's yet to be a scientific study to prove it, but evidence suggests that Band-Aids aren't just good for cuts--they might help make you famous, too. Consider this. In 1975, the jingle "I am stuck on...
View ArticleThe ‘Valuation Gap’ Has Frozen Media M&A. Here’s How It Thaws.
This year, three separate business-to-business publishers went to market looking to sell their companies, and each received the same dismaying message: Despite having grown their revenues and increased...
View ArticleTarget Debuts Kris, a Modern Santa, as It Shifts Holiday Marketing Strategy
An affable man named Kris is on hand to help Target shoppers navigate their holiday dilemmas. With a twinkle in his eye, he guides people through Thanksgiving turkeys, Black Friday deals, and finding...
View ArticleDisney CEO Might’ve Mistakenly Revealed Ad-Supported Subscriber Numbers
The numbers $22.6 billion -- Disney's reported revenue for Q4, a 6% increase compared to the prior-year quarter. $460 million -- Disney's net income for Q4, a 77% bump from the prior-year period. $321...
View ArticleRevolving Door Round-Up: Craig Melvin Succeeds Hoda Kotb on Today
Today's New Hire: NBC News has announced Craig Melvin as Today's new co-anchor beginning Jan. 13. Melvin will succeed Hoda Kotb, who announced in September that she was stepping down from her...
View ArticleTombras Grabs Supernatural Co-Founder Paul Caiozzo as HQ CCO
Paul Caiozzo, who co-founded AI-driven agency Supernatural, is moving to Tombras as chief creative officer at the agency's Knoxville, Tennessee headquarters. With Caiozzo coming on board, Jeff Benjamin...
View ArticleHow Podcasts Emerged as Vehicles of Mass Reach, Niche Audiences and Cultural...
Throughout history, emerging trends in mass media have shaped election outcomes. The rise of TV in 1960 influenced perceptions of who won the first televised debate between Kennedy and Nixon. In 2008,...
View ArticleUndervalued and Overlooked, Producers are the Linchpin of Great Creative
In advertising, the producer role can be many things, from a facilitator of the campaign creation process to someone who works on set making sure the work gets done. The role has numerous...
View ArticleBrands Are Planning to Shake Up How They Pay Media Agencies
Only 27% of global advertisers believe their current pay structure with their media agencies is fit for the future, and 75% say they'll amend how they pay within the next three years. The World...
View ArticleVeteran WTVD Anchor John Clark to Retire
WTVD morning anchor John Clark is leaving the Raleigh-Durham, N.C. ABC station after 32 years at there. "After 43 years of news broadcasting -- the last 32 here at WTVD ABC11- I am retiring! My last...
View ArticleHow Johnnie Walker Turned a Century-Old Mascot into a Rallying Cry That’s...
As one of the oldest brand mascots in the world, Johnnie Walker's "Striding Man"--a red-coated dandy with a top hat and cane--has appeared everywhere from magazine ads to digital billboards to, of...
View ArticleOpenWeb Founder Loses Court Appeal Over Dramatic Ousting
The founder and chief executive of the advertising technology company OpenWeb, Nadav Shoval, lost his bid to be reinstated as CEO after he was ousted from the company in September, according to public...
View ArticleWake Up Smarter With ADWEEK’s Overhauled Newsletters
We get it: you need to stay up to speed, but you're running around in a world where everybody and everything is grappling for your attention. It's hard as hell to know what to zero in on so you can...
View ArticleTools of the Trade: Brian Salzman of RQ
Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a...
View ArticleBehind the Scenes of Coca-Cola’s AI Reinvention of a Holiday Classic
One of the buzziest campaigns of the holiday season so far is Coca-Cola's artificial intelligence (AI) reboot of its classic ad, "Holidays Are Coming." Since the rise of generative AI, the technology...
View ArticleHere’s the Roundup for the Week Ending November 15
Happy Friday to all who celebrate. In this week's edition of stories we didn't post for one reason or another, we see some sturm und drang over what the recent election of The Trump means for...
View ArticleHellmann’s Is Back in the Super Bowl for the 5th Consecutive Year
Hellmann's is back for Super Bowl 59. The Unilever-owned mayonnaise brand is making its fifth consecutive appearance in the Big Game in 2025, the brand announced today. VML is handling the Super Bowl...
View ArticleElectric Vehicle Brands Want to Move Beyond Politics—and Range Anxiety
Electric vehicles aren't just for climate nerds. That was the underlying message of this year's Electrify Expo, a multi-city event promoting electric cars, bikes, motorcycles, and other battery-powered...
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