‘A More Formidable Front:’ With IPG, Omnicom’s Retail Media Business Could...
Omnicom's IPG takeover could make it a stronger retail media competitor to Publicis. Retail media's growth is a bright spot for ad holding companies, and all of them are building and acquiring commerce...
View ArticleJohn Wren and Philippe Krakowsky Reveal Their Strategy Behind the Mega-Merger
Omnicom CEO John Wren and Interpublic Group (IPG) CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced on Monday Dec. 9. It's been more than ten...
View ArticleHow the 50+ Audience Embraces Technology, According to AARP
This post was created in partnership with AARP Authentic portrayals of aging will help marketers tap the huge spending power of older consumers. And by subverting stereotypes, brand leaders can also...
View ArticleMastercard Small Business AI Chatbot Begins Pilot Test
Mastercard wants to help small and midsized businesses harness the power of artificial intelligence. The payments company began a pilot Monday of a generative AI chatbot tool Mastercard Small Business...
View ArticleOvernight Cable News Ratings Nov. 26-28: Viewers Abandon the News Networks...
Tuesday, Nov. 26 Even during the slow Thanksgiving holiday period, Fox News' The Five continues to be appointment television. The show hovered above the four million mark in total viewers, and was the...
View ArticleOmnicom’s IPG Takeover Is a Boon for PE
The blockbuster tie-up between Omnicom Group and Interpublic Group on Monday offers valuable clues about the future of dealmaking in the ecosystem, and telegraphs what parts of the combined business...
View ArticleRupert Murdoch Fails in Attempt to Alter Family Trust
Former Fox Corporation and News Corporation chairman Rupert Murdoch has lost his bid to alter his family trust. The New York Times reported on Monday that a Nevada commissioner ruled against the...
View ArticleADWEEK’s 2024 Creative Tech Award Winners Use Data as the Beating Heart of...
There has never been more ways to incorporate technology into a campaign, from data analytics to generative AI. But the honorees of ADWEEK's inaugural Creative Tech Awards took the use of these...
View ArticleEXCLUSIVE: Horizon Media Opens A Full-Service Creative Agency
Horizon Media now has a full-service creative agency, with the launch of One Horizon. One of the largest U.S. media agencies and the largest independent agency globally on Tuesday revealed advertising...
View Article2024’s Biggest Adtech Deals Show the Industry’s Shift to Strategic M&A
Adtech M&A has started to pick up the pace in the last few weeks. Third-quarter deal volume was up 118% year-over-year and up 26% quarter over quarter, according to data from Luma Partners, Axios...
View ArticleWeek of Dec. 2 Morning News Ratings: Today Is on Top, but CBS Mornings Sees...
NBC News' Today continued its winning streak as America's No. 1 morning show in total viewers and the advertiser-prized Adults 25-54 for the week of Dec. 2. It's the sixth week in a row that Today has...
View ArticleRetail Resilience: Consumer Trends, Tariffs, and the Future of Commerce
In this insightful episode of the Brave Commerce podcast, Sucharita Kodali, vice president and principal analyst at Forrester, returns for an unprecedented third appearance to dissect the current state...
View ArticleDonald Trump’s Meet the Press Interview Scores 3 Million Viewers
Three million viewers tuned in to watch President-elect Donald Trump sit for his first post-election interview with a non-Fox News legacy media outlet over the weekend. According to Nielsen Media...
View ArticleFoot Locker’s Innovative Retail Strategy to Court Sneakerheads
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton speaks with Kim Waldmann, global chief customer officer at Foot Locker. Kim shares how Foot Locker is leveraging...
View ArticleWBFF Reporter Has Live Shot Disrupted by Leaf Blower Protest
If you thought they only showed up when you wanted to sleep in, a Maryland man armed with a leaf blower tried to disrupt the media presence outside the former school of alleged assassin Luigi Mangione....
View ArticleThe Omnicom-IPG Acquisition Looks Like a Good Bet. Here’s Why It May Also Be...
Omnicom's Monday announcement of its plans to acquire Interpublic Group became the latest tremor in the already shaky ground of the agency world. If the deal goes through, it'll create the largest ad...
View ArticleNerdWallet Makes Its Super Bowl Debut, Digging Further into Live Sports
The money experts NerdWallet--who have built a brand synonymous with penny pinching--see the pricey Super Bowl as a good investment, today announcing their first Big Game ad. NerdWallet plans to run a...
View ArticleInside the Eye-popping Numbers of 2024’s Hottest AI Firms
As the artificial intelligence gold rush continues, valuations have soared to dizzying heights. From generative AI models that can write codes to AI-driven search engines that promise smarter answers,...
View ArticleHidden Gems: The 13 Best Ads of 2024 That You Haven’t Seen
ADWEEK recently crowned its 20 best ads of 2024, but this list is different. These are ads that flew under the radar or that you may have overlooked - but that doesn't make their creative quality any...
View ArticlePublicis Group Is Taking LePub Global, Starting With New York
Publicis Groupe is taking boutique agency network LePub global, including its initial foray into the U.S. LePub will add to its presence in Amsterdam, Johannesburg, Milan, Mexico City, Rome, Sao Paulo,...
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