Flau’Jae Johnson Drops Bars and Buckets in Powerade’s March Madness Ad
Powerade is the official drink of the National Collegiate Athletic Association (NCAA), and ahead of March Madness, the brand wants to land a slam dunk as the fans' bottle of choice. The Coca-Cola-owned...
View ArticleHow Interactive TV Is Reshaping Consumer Engagement
This post was created in partnership with IRCODE Television has long been a passive experience, but what if you could engage with your screen in real time? At the ADWEEK House Austin Fireside Chat,...
View ArticleStreaming Ratings, Week of Feb. 10: Sweet Magnolias Climbs to No. 1
The power of friendship pushed the Netflix drama series Sweet Magnolias to the top of the chart of the most-watched streaming title for the week of Feb. 10, according to Nielsen Streaming Content...
View ArticleBalancing Innovation, Authenticity, and Human Creativity With AI
This post was created in partnership with Kantar AI is transforming marketing, pushing brands to rethink not just strategy but also how they engage consumers and balance automation with authenticity....
View ArticleConsumers Are Protesting Retailers’ DEI Policies, But the Boycotts Aren’t...
A nationwide boycott aimed at major retailers like Walmart and Amazon over their diversity, equity, and inclusion policies was meant to send a financial message. However, data from three separate...
View ArticleTicker: Newsmax Paid $40 Million to Settle Smartmatic Defamation Lawsuit
Top of the Ticker: A recent regulatory filing by Newsmax revealed that the network paid $40 million to settle its defamation lawsuit with Smartmatic. The case was settled in September with the terms...
View ArticleFox Phoenix Reporter Finds Sasquatch in Flagstaff Snowstorm
Phoenix Fox reporter Nicole Krasean found the creature it seems everyone's been looking for since, well, forever. Bigfoot or Sasquatch, as it is known, was in Flagstaff, Arizona during a winter...
View ArticleAs Consumers Ditch Tesla, Rivian Targets the EV-Curious at SXSW
Walking around Austin, Texas, during South by Southwest this year, Rivian was nearly omnipresent. That's due to a two-year headlining sponsorship deal that Rivian inked with SXSW in December. The...
View ArticleHere’s the Roundup for the Week Ending March 14
Happy Friday to all who celebrate. In this week's edition of stories we didn't write up for one reason or another, we see a local anchor gets memorialized in a painting and Federal Communications...
View ArticleRead Madwell CEO Chris Sojka’s Statement About the Agency’s Financial Status
Independent creative agency Madwell, which employs over 100 staffers in New York and Denver, is facing mounting pressure as employees report delayed paychecks, missed vendor payments, a culture of fear...
View ArticleDonald Trump Calls CNN and MSNBC ‘Illegal’ During DOJ Speech
President Donald Trump referred to CNN and MSNBC "illegal" during a speech at the Department of Justice on Friday. It marked the latest escalation in his language about the news media and those two...
View ArticleThursday, March 13 Evening Cable News Ratings: Abby Phillip’s Star Continues...
CNN may have found its hit roundtable show as NewsNight with Abby Phillip continues to shine for the network. The 10 p.m. newscast repeated as CNN's most-watched show in the Adults 25-54 demo and...
View ArticleDemocratic Senator Says Recent FCC Investigations into Broadcasters...
U.S. Senator Richard Blumenthal (D) from Connecticut has written a letter to Federal Communications Commission's Acting Bureau Chief of the Enforcement Bureau, Patrick Webre, and Acting Bureau Chief of...
View ArticleRead Memos From Omnicom and IPG CEOs After Shareholder Approval Vote
Omnicom Group's impending takeover of rival Interpublic Group (IPG) reached an important milestone today (March 18) when shareholders of both companies voted to approve the deal. The holding companies...
View ArticleKylie Kelce Bellies Up to the Bar in Liquid Death’s Provocative Ad
To be clear, Liquid Death is not suggesting that pregnant women go on benders. It just looks that way, purposely so, as the self-styled punk-rock water brand partners with Kylie Kelce for a campaign...
View ArticleNBCU, Netflix, and Fox Set Upfront Events to Round Out 2025 TV Upfront Week
Publishers have been less upfront with their announcements, but TV upfront week is finally taking shape--with NBCUniversal, Fox, and Netflix all setting dates. NBCU made its announcement on Monday,...
View ArticleSocial Media Has Become More Hostile to Women
As we celebrate Women's History Month, we seek improvements in the world toward gender equality and inclusivity. Sadly, on social media this year, we are seeing the opposite. The rise in "tech bro"...
View ArticleBuilding Toy Brands for the Modern Consumer With MGA Entertainment
In this episode of the Brave Commerce podcast, Josh Hackbarth, chief marketing officer at MGA Entertainment, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolution of the toy...
View ArticleWeek of March 10 Morning News Ratings: GMA Repeats at No. 1 in Total Viewers
ABC News' Good Morning America remained America's most-watched morning show for the second consecutive week. GMA expanded its total viewer lead over NBC News' Today to 77,000, easily solidifying its...
View ArticleWeek of March 10 Evening News Ratings: All 3 Evening Newscasts See...
The start of daylight saving time may have negatively affected the evening newscasts. Viewership declined in total viewers and the Adults 25-54 demo when the clocks fell back one hour during the week...
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