Why Coachella’s OOH Campaigns Have Such Lasting Appeal
A cryptic ad with the right context can spark conversation faster than a paragraph of copy ever could.
View Article‘Complete AdX-Ad Manager Separation:’ Here’s What Ad...
Adtech industry leaders want to see Google spin off parts of its adtech business or allow for greater integrations across the ecosystem.
View ArticleWill Ferrell Belts Another Fleetwood Mac Tune in New PayPal Ad
The comedian's musical number highlights multiple payment options.
View ArticleSkittles Asks Gen Z to ‘Legally Acknowledge the Rainbow’ for New...
After freeze-dried candy went viral on TikTok in 2024, the Mars brand created its own version called Skittles Pop’d, a complete 180 from its regular chewy Skittles.
View ArticleCBS Los Angeles Names Rudabeh Shahbazi Evening Co-Anchor
Shahbazi joins Pat Harvey for the 5, 9 and 11:00 p.m. newscasts.
View ArticleHere’s How News Outlets Covered the Death of Pope Francis
All of the major news outlets went into breaking news mode after the Pope's death was announced.
View ArticleDOJ Accuses Google of Using Search Monopoly Tactics To Push AI Product Gemini
DOJ says Google's Gemini deal with Samsung is "monopolist playbook at work.”
View ArticleWhat Will a Diminished Google Presence Mean for the Advertising Ecosystem?
If Google hoped that the second Trump administration would offer a reprieve, it must now be feeling pretty disappointed.
View ArticleRevry Names Sydney Walz as New Head of Marketing
Revry's new head of marketing will spearhead strategies to broaden the streaming network's reach and engagement.
View ArticleNFL, PepsiCo, Accenture Leaders Among 2025 Marketing Hall of Fame Inductees
The American Marketing Association New York will honor seven influential leaders from across industries—including the NFL, e.l.f. Beauty, Accenture, and DDB—in its 2025 Marketing Hall of Fame.
View Article3 Ways Meta Is Going After Retail Media Budgets
The tech giant is racing against other social platforms, DSPs, and CTV players.
View ArticleWhite House Easter Egg Roll Presented With Corporate Sponsorship
Big tech firms were among the numerous companies sponsoring activities on the White House grounds.
View ArticleSan Antonio Station KSAT Makes Weekend Anchor Moves
Barajas has worked as a reporter for the San Antonio ABC affiliate for the past four years.
View ArticlePrivate Equity Firm MidOcean Partners Scoops up Retail Media and Video Ad...
Private equity firm MidOcean Partners has agreed to buy GSTV, which powers the largest network of video ad screens on gas pumps, for an undisclosed amount.
View ArticleInstagram Launches Edits to Its Global Audience
Meta is serious about competing with TikTok not just in social video hosting, but also in the social video editing space.
View ArticleGoogle Will Keep Cookies and Backtrack on its Opt-Out Plans
The development is a drastic reversal on years-long efforts to deprecate the tracking technology.
View ArticleAlisha McDevitt Promoted to GM of WMUR in New Hampshire
McDevitt has worked at the Hearst owned station for nearly 30 years
View ArticleNatalie Wills Travels From Booking.com to Expedia Group
Expedia Group has hired Natalie Wills as svp of brand marketing and creative.The exec joined last month from Booking.com, where she served as vp of brand marketing since July 2022. […]
View ArticleBill Owens Exits 60 Minutes as Paramount Pursues Trump Settlement
"I am stepping aside so the show can move forward," Owens wrote in a memo to staff.
View Article